Jonas Hill Hospital and Clinic is a behavioral health facility in Lenoir, NC. It is a unit of UNC Caldwell and follows the UNC brand guidelines in terms of color palette, typography, and image style. Our task was to create a new logo for the facility along with marketing materials to support their initiatives, including a new responsive website, social media, and advertising.
jonashill.org
We created a new logo for the facility that was in the same style and family as the Master brand.
My Contribution
Produced logo designs to help the client finalize the name choice
Crafted personas, core values, mission, and vision statements
Provided content strategy and copy for the website and social media
Designed UX, content, and visual design for the website
Determined Information Architecture and created wireframes for site structure, including connections to the main hospital website
Provided QA after development and ongoing optimization guidance
Outcome
Jonas Hill Hospital and Clinic opened to regional acclaim and the number of people served has grown steadily ever since.
