Dr. Escobar asked us to name and create a brand identity for his new dental practice in Austin, TX. We worked with him to generate a name with meaning (Solis means light in Latin), develop personas, and create a striking look and feel for his practice.
solis.dental
My Contribution
Created a list of potential names and guided the process to a final selection
Developed the visual brand assets including logo, color palette, and typography
Worked with the client to finalize core values, mission, and vision statements
Designed UX, content, and the visual look/feel of the website
Produced voice and tone examples for social media and marketing materials
Researched and created target audience personas
Outcome
Our client was able to open the doors to his new clinic and begin seeing patients with a solid brand foundation established. We were able to implement a lead capture flow on his site prior to the doors opening which meant he had patients in his chair from day one.
