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Brand Strategy | UX & Content Design
Brand Strategy | UX & Content Design
We were tasked with naming and developing an engaging brand for a fresh new BBQ joint opening in North Carolina. We started by generating name lists and narrowing down the options until we found one that truly conveyed the brand’s personality. We produced logos, a responsive website, menus, apparel, and other marketing materials to help launch the new eatery.
lowandslowsmokehouse.com
My Contribution
Generated a list of potential names and guided the process through to the final selection
Designed the visual brand, including logo, color palette, typography, and voice & tone
Helped draft personas for the target audience, core values, and mission statements
Provided direction for content for the website, and added the sassy callouts
Illustrated the icons and graphic elements