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Brand Strategy | UX & Content Design
Brand Strategy | UX & Content Design
Tamarack Lodge is a fractional-ownership lodge located in Traverse City, MI. They asked us to redesign their website to improve the user experience, make it mobile-friendly, and better align with the latest brand look and feel. We audited the existing site and created a new sitemap before redesigning the web pages from the ground up.
tamaracklodgetc.com
My Contribution
Audited and reorganized the existing content on the site identifying gaps and opportunities to improve clarity and conversion rates
Created sitemaps, wireframes, and user flows for an improved mobile-friendly web experience
Produced a visual design for the approved wireframes utilizing the existing brand guidelines; I had to adapt the guidelines for digital and provide updated recommendations to developers
Annotated the wireframes and provided content direction to guide a copywriter who produced the final content for the website